Ten struggles to get a handle on morning show
Bec Fary / July 04, 2013 03:01 PM
Channel Ten’s Twitter competition to name its new morning show has backfired.
Photo credit: Channel Ten
With the hashtag #NameTheShow, @TenMornings put the call out for names on Twitter yesterday.
Photo credit: Twitter
The panel-based morning show will be co-hosted by author and founding editor of Cleo magazine Ita Buttrose, and News Corp journalist Joe Hildebrand.
In a statement on their website, Ten said a contest to find a name for the new show is a game of skill and “chance plays no part in determining a winner”.
“Ita has agreed, Joe has agreed, but no one can agree what to name the show.
“Our driving theme is to make the show smart and fun – the exact thing missing right now from morning television!” said Channel Ten.
But Ten’s Twitter followers may have taken “smart and fun” a little too far.
Joe Hildebrand’s TV credits include ‘Dumb, Drunk and Racist’ and ‘Shitsville Express’, and #NameTheShow responses follow in the same vein:
Photo credit: Mumbrella
Channel Ten ‘s isn’t the first social media campaign to backfire.
In 2011, Qantas received some creatively sarcastic responses to its #QantasLuxury campaign, which asked users to recount luxury flying experiences with the airline:
Photo credit: The Age
Juggling social media can sometimes mean walking a fine line between audience engagement and PR disaster.
We’ll be watching to see on which side of the tightrope Channel Ten falls.
Ten’s yet-to-be-named morning show will go to air later this year.
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