Sorry your Twitter campaign got hijacked

Cheryl McGrath / August 21, 2013 04:38 PM

I’d like to make an apology for all the smartarses of Twitter.

If you’ve seen anything of the #AskBolt campaign, you'll know the ones.

Launched on Monday, the Twitter tag was intended as a Q&A session for Andrew Bolt, the well-known conservative columnist of Herald Sun and Daily Telegraph fame. 

Clearly, this was asking for disaster. All the comedians came out of the woodwork, with questions ranging from “Do you agree that Days of our Lives peaked when Marlene was possessed? #askbolt” to “Ever thought about being a writer or journalist? #askbolt”.


I’d also like to apologise for the trolls who take pot shots at a brand hashtag, even if those jokes pretty much wrote themselves. When McDonalds launched #mcdstories, I know the trolls shouldn’t have done it, but fish gotta swim:



I’d like to say sorry to Qantas, who introduced the hashtag #qantasluxury, which was rapidly hijacked to include complaints about delays and poor service and really anything getting our goat about Qantas:


And I’m sorry we take shots at anything that moves, even if it hasn’t hit the airwaves yet.  Definitely a shame for Ten. Their new morning show – hosted by Ita Buttrose and Joe Hildebrand – hasn’t even aired an episode, but it’s already infamous after a well-meaning Twitter campaign to find a “smart, fun” name for the show ended in a series of sarcastic suggestions. Some of the wittier ones were “Butt Brand”, “Lady and the Tramp” and “I’m a Journalist, Get Me Out of Here”.

Mumbrella Ten Tweets
Mumbrella Ten Tweets 2

So I’d like to apologise on behalf of the Twitter trolls. They’re like that kid who throws a paper plane at the teacher, or tosses the first blob of cake in a food fight.

Sorry for sending your Twitter campaign straight to hell. I’m sorry about the people who retweeted it, and I’m sorry about the 373 friends I shared the tweet with on my Facebook page.

It was just really funny.


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