SBS appoints new programming chief

Bec Fary / July 08, 2013 09:57 AM

SBS has appointed Peter Andrews as their new Head of Network Programming. 


The new position will be a change in direction for Andrews, who leaves behind a long stint at Channel Ten.

As Ten’s Network Program Manager since 2002, Andrews oversaw the programming of digital free-to-air channels Eleven and ONE.

In a statement on the SBS website, Andrews said he is “delighted to be joining a team committed to delivering its audiences meaningful and innovative programs informed by its unique Charter and purpose”.

“The chance to lead the SBS programming team is a rare opportunity in broadcast television,” he said.  

Tony Iffland , Director of Television & Online Content at SBS, said Andrews will have a smooth transition from Ten to SBS.

“He has a great passion for storytelling and is a perfect fit for SBS as we continue to build our reputation for content that provokes, inspires, surprises and delights our audiences across the platforms they are choosing to use,” he said.

“Peter brings extensive skills and expertise in programming to SBS and has built excellent relationships with the major studios at both a domestic and international level.”

Andrews is taking over from Jane Roscoe, who is now SBS Head of International Content in the UK.

His appointment goes ahead in August.

The Special Broadcasting Service was founded in 1978 as a multilingual broadcasting service for Australia’s ethnic communities. 

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