His and Hers Blogging

Cheryl McGrath / August 20, 2013 02:30 PM

Call it sexist, but women’s blogs have definitely got the stigma for being fluffy.


I think we’d all have read one. Any blog talking about domestic cleaning products or your kid’s first training wheels are fated to fall under this category. As any user of Facebook will know, oversharing can be your doom, and even women bloggers have argued that men, to date, write better blogs than women.


In researching this piece, actually, I found a few golden examples, including one blog which was talking about gender differences but added pictures of cats with watermarks, saying “The cat pictures are because I had no pictures to go with it lol! They are growing up sooooo fast!” Hmmm.


But considering the number of male and female followers the best blogs have, women have contributed a lot to the blogosphere as well. Once upon a time, blogging was the hobby of a 30-year-old man who paused World of Warcraft to type a few lines, but not any more. In figures from 2010-2011, NM Incite found that women have just nosed ahead of men in the blogging stakes – with blogs by women being the subject of many sites, including Blogchicks, Blogs by Women and Blogher.  Blogs aimed at women grew 35% in less than a year.


Women have pioneered the “personal blog”, starting out as a way of updating family and friends, and expanding to include a larger audience with similar interests. Women tend to use their blogs as a leisure activity, an escape, or simply a way of promoting their interests with other like-minded people. Like any other club or group, it’s just a new way of networking, especially for women whose mobility is limited.


This is where the so-called “mummy blogs” come in. In fact, 1 in 3 bloggers are mums. Women switching into a new life phase can blog as an outlet, contacting and connecting with other women in a similar stage. When a coffee date or a phone call is too time consuming, and the kids need to be minded, a blog has the flexibility to be accessed or worked on wherever you are and for however long.  


Fitness and health blogs are dominated by women bloggers too. Gym gurus can share secrets and give daily motivation, or an amateur trying to lose weight can get encouragement on her progress with weekly updates. Where gyms may be expensive or less personal, blogs give immediate validation and support, filling the role of the “accountable friend” while also expanding it to being part of a community. Fashion, photography and travel are also well covered by women writers.


Where women’s blogs can really expand is in the professional field: men’s blogs still dominate in areas of business, technology and politics. Only 47% of men were found to devote their blog to personal thoughts, as compared to 66% of women – suggesting not only a difference in interests between the genders, but also a different way of approaching blogging. Women will be more likely to write on something close to their hearts, whereas men tend to blog on more objective or topical areas.


With social media expanding further and further into business and personal life, it will be interesting to see if “his” and “hers” blogging is here to stay.


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