FOR IMMEDIATE RELEASE
LOVED AUSSIE INNOVATOR LAUNCHES CROWD FUNDING CAMPAIGN TO BACK NEW INNOVATION
INTERVIEWS AVAILABLE WITH ADELAIDE BASED INNOVATOR, SCOTT BOOCOCK, THURSDAY AND FRIDAY THIS WEEK
7 March 2018: Australian innovator Scott Boocock is making life easier one product at a time with the announcement of a brand new innovation called POPPi, seeking investment through a global crowdfunding campaign to get this revolutionary new product to market.
The Australian-based entrepreneur and creator of the tremendously successful Hegs Pegs (pegs with hooks) is expanding the product portfolio of HEGS Australia with POPPi, a new laundry basket that features superior design and workmanship that will make washing day easier and safer for those prone to back and neck pain.
Lifting a heavy laundry basket and the bending and twisting associated with hanging clothes on the line are among the common triggers for back and neck pain (American Chiropractic Association) but the POPPi design keeps such movements to a minimum.
Eager to get the clever product onto the market, Scott is crowdfunding for support.
His company HEGS Australia, has this week launched the POPPi Kickstarter Campaign and there are great benefits for those who get behind the project, aside from the feel-good factor.
“POPPi is the next exciting step for our company and I’m thrilled to be able to give people the chance to share in our success through the Kickstarter campaign,” Scott says.
For as little as AU$99 you can jump the queue and be one of the first in the world to receive a POPPi laundry basket (retailing for AU$149) plus three packs of Hegs Pegs, while pledges of AU$1000 or more will buy you some time with the man himself!
Chat one-on-one with Scott, who is also a celebrated keynote speaker and author, via Skype and learn more about bringing an idea to life and the manufacturing process or hear all about his successful Shark Tank Australia pitch.
In 2015 he appeared on Network 10’s reality television show, Shark Tank, impressing judges with his peg design, securing Naomi Simson of Red Balloon as an investor.
Today Hegs Pegs are sold around Australia and exported to 12 countries including the US and UK and as of this week vivid pink coloured Hegs Pegs are available at Coles and a terrific new bulk pack of orange Hegs Pegs are available nationally at Bunnings.
The POPPi design features a laundry basket on a trolley offering adjustable heights. The honeycomb basket is removable and collapsible, while the trolley is made from lightweight yet durable rust proof aluminium and sits on castor wheels making it easy to move and perfect to leave outdoors.
It is ideal for those who are prone to back pain or who have limited movement but also a good investment in preventive care. ENDS.
For more information, visit the website https://hegs.com
To find out more about the POPPi Kickstarter Campaign including pledge categories and benefits, visit https://www.kickstarter.com/projects/hegs/poppi-a-new-generation-of-laundry-basket
Connect with us: Facebook: https://www.facebook.com/hookedonhegs
Gabrielle Leonello, littlelionPR, +61425 554 454, firstname.lastname@example.org
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